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BRAND QUESTIONNAIRE
Brand Foundations
What’s the story behind your business? What’s your “why”?
What’ products or services do you provide?
What challenges are you currently facing in your business?
What makes your business unique? What’s your “it” factor?
What’s your vision for your business 1, 3, and 5 years from now?
What are your brand's core values?
Value 1
Value 3
Value 2
Value 4
Ideal Client
Age or generation
Occupation
Annual Income
Gender
Location
Relational status
What are their goals, dreams, or aspirations?
What are their current challenges that your business can
What are their interests?
What do they value?
Brand Aesthetic
Describe your brands as if it were a person. What’s its personality? How do you want your brand to be perceived by others?
Describe your brand as if it were a person. What's its personality? How do you want your brand perceived by others?
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